Video Production Hertford:
Challenge: One Day, Multiple Videos
Motherfit, founded by Michelle and recently recognised as Marks & Spencer’s go-to fitness and wellbeing expert for expecting and new mums, needed professional video production in Hertford to bring a major project to life.
The brief was ambitious: create a full series of prepartum and postpartum exercise and meditation videos for the Parenthood section of the Marks & Spencer website, accessible to all Sparxs members. On top of that, we were tasked with producing each video in both 16:9 and 9:16 formats, ensuring the content could be used seamlessly across the website and social platforms. This required careful planning to frame every shot for dual use.
The biggest challenge? Every member of the cast — including professional models and Motherfit’s own instructors — were only available for a single day of filming. Careful scheduling and flawless execution were essential.
Supporting Motherfit’s Collaboration with Marks & Spencer
Promotional video Hertfordshire
Solution: A Studio Set-Up for Success
A versatile studio in Hertford was sourced and we designed a production plan that maximised every moment of the day. Our video production Hertford team provided:
Complete Studio Set-Up – including professional lighting, multi-camera rigs, and crystal-clear sound equipment.
Efficient Scheduling – a detailed shot list ensured we captured all 15 exercise and meditation videos within the tight timeframe.
Dual-Format Filming – every video was carefully shot and framed for both 16:9 widescreen and 9:16 vertical use. We filmed in a way that avoided the typical cropping that occurs when converting between formats, ensuring no loss of detail or quality.
• • On-Site Expertise – our operators and directors worked closely with Michelle and the Motherfit team to deliver polished, engaging footage.
Results: A Professional Partnership with Lasting Impact
The project was a resounding success. Both Motherfit and Marks & Spencer were delighted with the outcome, praising the quality and smooth delivery of the content. Today, our work is featured on the Marks & Spencer website, where Sparxs members can easily access and enjoy the videos.
By shooting with dual formats in mind, we ensured that every video retained its full detail and quality without the compromises of traditional cropping. This gave Marks & Spencer a versatile library of content that looks professional across both their website and social media platforms.
This collaboration demonstrates the power of expertly managed video production in Hertford — turning a tight one-day shoot into a professional video series now supporting thousands of parents across the UK.
Need Video Production in Hertford?? Let’s Talk!
Whether you need a single video or a full content series, we can help you bring your vision to life. Get in touch today and let’s create something impactful together.
